Companies form strategic alliance to deliver cutting-edge referral management solutions to healthcare organizations


CHICAGO, IL & EDEN PRAIRIE, MN – Fibroblast and Optum have announced a strategic partnership to bring Fibroblast’s referral management platform to Optum’s suite of comprehensive healthcare solutions. Fibroblast will serve as Optum’s referral management solution under the partnership, available to all new and existing Optum clients. Fibroblast strategically integrates with Optum’s technology and services to provide enhanced value for value-based care, care coordination, and analytics capabilities.


Optum chose Fibroblast after a competitive evaluation of referral management products available to the market. Optum will offer Fibroblast’s full suite of referral decision support algorithms, referral workflow, and analytics tools as solutions. Fibroblast will continue to independently serve its existing clients, while bringing on additional business through Optum and other channels.


Said Scott Vold, Fibroblast CEO and co-founder: “We are thrilled that Optum has chosen our referral management solution. Optum serves some of the most forward-thinking healthcare organizations today. We believe our propriety referral matching technology and workflow management tools present immediate value to those systems seeking reduced network leakage and better coordination of care.”


Fibroblast will be immediately available to all existing Optum clients seeking referral management solutions. Prospective client organizations can contact Optum or Fibroblast to request more information or to see a live demonstration of Optum and Fibroblast’s solutions.



Fibroblast is a leading provider of referral decision support, management workflow tools, and analytics. Its solutions reduce out of network patient leakage, close gaps in care, and provide real-time referral analytics. Fibroblast’s referral management tool algorithmically guides referrals to the highest value, most appropriate providers, capturing incremental revenue, reducing risk, and eliminating administrative expense. For more information, visit www.fibroblast.com.



Optum is a leading information and technology-enabled health services business dedicated to helping make the health system work better for everyone. Optum delivers intelligent, integrated solutions to modernize the health system and improve overall population health. For more information, visit www.optum.com.